Before Rory MacDonald goes for Bellator gold versus welterweight champion Douglas Lima at Bellator 192, he will be wearing DASH apparel. That’s because the cryptocurrency payments project has inked a promotional deal that’ll have the fighter repping their logo at the fight.
Fight Watchers, Meet DASH
MacDonald faces Lima on Saturday night, January 20th, in what’s shaping up to be an intense MMA bout in The Forum in Los Angeles. And the event will be the inauguration of MacDonald introducing the iconic Dash logo to mainstream audiences.
Thanks to a masternode proposal on the cryptocurrency’s network entitled, “Dash for the Belt with Rory MacDonald,” MacDonald secured 330 coins — worth over $315,000 USD at press time — in exchange for promoting the cryptocurrency project at Bellator 192.
The initiative will see MacDonald wearing “branded outerwear” among other promotional responsibilities. Per MacDonald’s original masternode campaign proposal:
“Rory has committed to wearing Dash branded outerwear for his many public appearances leading up to the fight, during the ‘walk-out,’ during the fight and after the fight. As part of the sponsorship, GreenCandle will be sending a swag package to Rory for his pre-fight interviews and gym workouts to have Dash on full display for the build-up of the event. Rory will be tweeting about Dash and possibly mention it during interviews. During the walk-out, Dash-branded attire will be seen front and center on the t-shirt and shorts. During the fight, Dash will be visible on the shorts and after the fight with a Dash ‘trucker’ hat.”
To this end, MacDonald will now be turned temporarily into a walking, talking crypto billboard. MacDonald’s willingness to promote a cryptocurrency comes as no surprise to followers of the fighter, as he routinely tweets out about the cryptoverse on his Twitter account.
— MMAFighting.com (@MMAFighting) January 20, 2018
A New Wave of Sponsors?
MacDonald’s partnership with Dash may be one of the firsts of its kind, but it most certainly won’t be the last. If there’s anything that’s true in the cryptocurrency ecosystem, it’s that copycats are a dime a dozen.
And while many will perceive athletes and celebrities teaming up with cryptocurrency projects as gimmicky, it’s a sponsorship dynamic that’s common in every major sports industry in the world today. Love it or hate it, such collaborations do generate dialogue, which can in turn generate more adoption.
In the very least, look for Dash to keep making similar moves going forward. The so-called privacy coin is not trying to keep itself secret any longer as it moves into 2018 and beyond.
What do you think? Is this a cool move for the crypto payments project, or is it more fluff than substance? Sound off in the comments below.
Images via mmanytt, mmamania