YouTube, the biggest video-sharing platform, is facing an exodus from its platform due to censorship. The ban on crypto-related ads has also propelled businesses associated with the space to look for alternative platforms. Moreover, YouTube, Facebook, and Twitter are centralized platforms, where data is fully controlled by them. Therefore, numerous concerned users are switching to decentralized platforms, where no single entity controls the data.
DTube a Better Alternative to YouTube?
As Youtube strives to clampdown on crypto advertisements, YouTubers are exploring alternatives. One such alternative is DTube — a decentralized video platform that runs on the Steem Blockchain. Contrary to YouTube’s ad-based revenue model, DTube makes use of blockchain technology and cryptocurrency to pay its users — a peer-to-peer revenue system. BitChute is another alternative that is similar to DTube that stands firm against internet censorship.
YouTube video creator Peter “Furious Pete” Czerwinski has made the shift to DTube to avoid restraints. Furious Pete has over 5 million YouTube followers, yet he believed that his content did not get the desired circulation. The upside of DTube for those like Czerwinski is that the platform will not censor content but only remove copyright infringements.
“If someone reports a video for infringing on copyright, it’s our legal responsibility to take the video down and investigate, which we’ll do. But we aren’t policing content.”
Centralized vs Decentralized
Centralized platforms tend to have more control over users’ data, something witnessed in the Facebook case where data of millions upon millions of users were made available to Cambridge Analytica.
When it comes to privacy, decentralized platforms offer more security and privacy.
“The whole experience is more transparent,” the aforementioned Scott commented. “There won’t be many single authorities dictating how social media operates.”
The other reason why video creators are moving to a decentralized platform is incentives. Dan Novaes, CEO of a blockchain-based streaming website, said:
“With blockchain, people will finally have the chance to be rewarded for their time, attention, and data. No longer will their valuable data be controlled by a few giant companies.”
Recently, YouTube updated its rules for the advertising model, where now a publisher needs to have four thousand views and one thousand subscribers in the period of past months to be able to monetize video content. The move discourages small video creators from earning money. Whereas on DTube, a small content developer can earn from donations from viewers.
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Images via Tubefilter, DTube