Social trading platform E-Toro has some big plans. Founded over 10 years ago in Tel Aviv, Israel, the company recently announced that it will be expanding its cryptocurrency operation to the United States later this year.
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Additionally, representatives stated that E-Toro will also be launching its own cryptocurrency exchange desk in the tradition of Goldman Sachs, along with a dedicated mobile wallet to store virtual assets.
Anyone interested in potentially working with the company or taking advantage of its new U.S.-based offerings will be put on a waiting list. During that time, they can then verify their registration prior to the company’s official launch while testing out a live demo of the platform.
E-Toro CEO and co-founder Yoni Assia explained:
“Consumers all over the world should have access to the tools they need to participate in cryptocurrency markets, regardless of their expertise. We’re excited to make our platform available to U.S. users. Within the platform, our U.S. users will find rich knowledge and insights into how to effectively trade and invest in cryptocurrencies.”
E-Toro presently offers ten separate cryptocurrencies for customers to trade, including Bitcoin, Dash, Litecoin, Stellar Lumens, Ethereum Classic, and NEO. E-Toro also added EOS earlier this year, and says it plans to add dozens more by the end of 2018.
Minimum investments required will be $25 USD to get started on the company’s platform. E-Toro will also support debit cards and ACH after its U.S. launch.
“E-Toro will continue to focus on simplicity and user-friendliness so that more diverse groups will feel welcomed into the global crypto community,” Assia added. “U.S. crypto holders have a strong appetite for diversified portfolios, and we’re committed to offering the best tools and assets to help them manage their investments all in one place.”
At press time, E-Toro boasts over 10 million users and is present in over 140 countries, including Germany, the U.K., Australia, Spain and Switzerland. The exact date of the company’s expansion into U.S. territory has yet to be released, as executives say they are focused on becoming 100 percent compliant with U.S. lawmakers before the transition.
U.S. managing director of E-Toro Guy Hirsch commented, “E-Toro empowers investors with a platform that gives them access to the assets they want, shared knowledge and ease of transactions. We know there is a strong demand in the U.S. for crypto, and we are excited to offer U.S. investors the opportunity to learn about and invest across multiple cryptocurrencies.”
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