How DASH Seeks Out New Opportunities for Crypto Adoption: Brad Zastrow
The presence of crypto and blockchain exhibits was noticeably smaller at Money 20/20 USA in 2018 — except for DASH, which had a large presence complete with a lounge area and plenty of representatives ready to talk. Why is this one cryptocurrency going all-out at a time when others are waiting for the next bull market to make a splash? Bitsonline caught up with director of global business Brad Zastrow to find out.
Subscribe to the Bitsonline YouTube channel for great videos featuring industry insiders & experts
Zastrow Says DASH ‘A Natural Fit’ for Mainstream Fintech Conferences
“Money 20/20 is really about the future of money, so in that sense it felt like a natural fit for DASH and what we’re trying to do,” Zastrow said. He reiterated that DASH focuses on being a payment network with microtransactions, low fees, and available to anyone.
In this video, Zastrow talks about some of DASH’s current projects he hopes will boost adoption. Most are aimed at bringing new participants into the ecosystem.
They include integration with Rewards.com, and the KRIP phone — a low-cost smartphone by KriptoMobile aimed at emerging markets like Latin America that comes with a paper wallet and is pre-loaded with apps that enable newcomers to join the DASH ecosystem easily.
Venezuela’s Fiat Currency ‘More Volatile Than Crypto’
DASH is making a push into Venezuela in particular, with a live helpdesk and a merchant team that has signed up over 3,000 merchants to accept DASH payments. The country is DASH’s second-biggest market and supplies the second-highest number of visitors to Dash.org.
“(Venezuela) is a situation where the national fiat is more volatile than the crypto, so in that sense it’s slightly different,” Zastrow said. That makes people there more willing to try spending the crypto without necessarily having the need to convert to local currency, he added.
Zastrow also pointed to the U.S. legal cannabis industry, where businesses are often forced to work in cash, and at a 20-30 percent premium. Additionally, the project is looking at industries and locations where credit cards are expensive or unavailable, or anywhere there are inconveniences with traditional payments. That can be anywhere from cryptocurrency exchanges to gambling.
Watch the video above to learn more about DASH’s philosophy of making cryptocurrency easy and accessible, and how it uses its governance structure to spread the word.
Are you a DASH fan, or user? What do you like (or not) about it? Tell us what you think in the comments.
Images and video via Bitsonline, Jon Southurst, Tyson O’Ham