Brave, of Basic Attention Token (BAT) fame, has just locked down a partnership with the Dow Jones Media Group, the project’s largest and most consequential collaboration to date. The deal will see inaugural Brave browser users having free access to premium Down Jones Media Group content, e.g. the MarketWatch newsletter and Barrons.com.
A ‘Crème de la Crème’ Partnership
“Barron’s and MarketWatch will become verified publishers on the Basic Attention Token (BAT) platform,” per Brave.
There is one qualification to the deal, namely that it’s a “first-come, first-serve” dynamic for users. Brave explained as much in their Medium announcement post:
“Under the agreement, Brave will provide access to premium content from Dow Jones Media Group to a limited number of users who download the Brave browser on a first-come, first-serve basis. The available content set features full access to Barrons.com or a premium MarketWatch newsletter, both titles from the Dow Jones Media Group stable of global brands.”
The Group is a “suite of properties owned by News Corp.” New Corp. itself owns the likes of FOX, The Wall Street Journal, and the New York Post, showing that Brave is certainly inching in the direction of the mainstream through their latest team-up.
The Brave team envisions the deal being the beginning of a long, fruitful relationship:
“The two companies also aim to collaborate on and experiment with blockchain-based technology in media and advertising. They plan to test a number of innovative solutions in the news and information space, including delivering content via Brave’s blockchain-based digital advertising and services platform.”
Brave and BAT for the Uninitiated
The Brave browser relies on Brave Payments. Such payments are made through the play’s native, Ethereum-based Basic Attention Token via a BAT wallet. But why, you ask? To mitigate web ads by dispensing microdonations to websites you visit.
Per the browser’s download page:
“The new Brave browser blocks the ads and trackers that slow you down, chew up your bandwidth, and invade your privacy. Brave even lets you contribute to your favorite publishers automatically.”
Highlighting the project’s most consequential project yet, Brendan Eich noted the team is “thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token.”
Strengthening BAT’s Case for a Coinbase Listing?
Reasonable people can disagree with that assessment, though what is undebatable is that Coinbase CEO Brian Armstrong has repeatedly praised the token “upending how online advertising works” over the past year.
Whether a Coinbase listing is actually forthcoming or not, the Dow Jones Media Group partnership should only fan the flames of the rumors for now. In the mean time, development trods on.
What’s your take? Is this a more impressive partnership than Verge’s PornHub deal? Sound off in the comments below.
Images via Brave, Steemit