Smart Frame Play Meural Partners with Rare Art Labs at Ethereal Summit

Smart Frame Play Meural Partners with Rare Art Labs for Ethereal Summit Art Sale

Meural, makers of the smart frame Meural Canvas for digital art, have entered into a presentation partnership with Rare Art Labs, the brains behind the R.A.R.E. Network — an Ethereum-based decentralized marketplace for scarce digital art. The deal will see the duo jointly running a rare digital art sale for charity at ConsenSys’ upcoming Ethereal Summit conference in New York City.

Also see: How All Public Art Uses Blockchain to Support Visual Artists

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A Digital Art Team-Up

In an artistic meeting of the minds, smart art frame makers Meural and R.A.R.E. Network creators Rare Art Labs are teaming up to conduct a blockchain-ified charity art sale at the coming Ethereal Summit ran by Ethereum-centric venture studio ConsenSys. 

Meural
A Meural Canvas.

The May 11th-12th charity sales will be conducted in two modes. On the one hand, fixed-price art will be sold via the R.A.R.E. app in the Toshi DApp browser, while prospective buyers can also participate in a silent auction through the Codex App. Proceeds from the sales will go toward helping Codex launch The Foundation for Art and Blockchain.

 John Zettler — President of Rare Art Labs — said his team was keen on bringing on Meural for the conference because their digital canvases offered an ideal way to present rare digital art:

“Both Rare Art Labs and Meural work to empower digital artists with a new way to monetize their art. We are both building platforms that, in different ways, seek to make digital art “real’—to give it value, permanency, and an audience of potential patrons. When we were invited to the Ethereal Summit, we knew that we had to bring Meural into the fold, because their hardware product, the Meural Canvas, is the ideal platform for displaying rare digital assets in a way that visually translates their value.”

Digitally Scarce and Smartly Framed

Presented on gesture-controlled smart Meural Canvases, the works to be sold are 40 in number and come from 20 contemporary artists across numerous disciplines.

The partnership’s aimed at presenting the token-backed digital works in an aesthetic and familiar fashion.

“Rather than housing their collections of valuable digital art on their computers, our product allows collectors to show off their collections on their wall,” Meural CEO and Co-Founder Vladimir Vukicevic noted. “[It’s] a beautiful frame that helps bring the same element of gravity and ceremony to a digital piece that exists in a physical artwork.”

Vukicevic also went on to say the joint presentation entailed “the beginning of a fruitful partnership between Rare Art Labs and Meural.”

What’s R.A.R.E.?

Developed by Rare Art Labs, the R.A.R.E. Network is the self-described “first platform for artists to sell scarce copies of their digital art.”

As the Rare team explains in their site FAQ:

“The R.A.R.E. Network makes digital art permanent and scarce.  Digital art is uploaded to the IPFS (InterPlanetary File System); the IPFS hash is embedded within an Ethereum smart contract; and the smart contract mints cryptographic Art Tokens, which each represent ownership of 1 print of the rare digital art.”

RARE Token holders can use their tokens to 1) facilitate art deals, 2) lobby galleries to include works/artists, and 3) register artworks with the The Certified R.A.R.E. Registry.

A marketplace for artistic dreamers by tech dreamers, then.

What’s your take? Do you think tokenized art will take off in the years ahead? Let us know your thoughts in the comments below. 


Images via Design Milk, Meural, The Phoblographer

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