NVIDIA Pressuring European Retailers to Avoid GPU Sales to Miners?

NVIDIA Pressuring European Retailers to Avoid GPU Sales to Miners?

Per a new scoop from German site ComputerBase, popular graphics card manufacturer NVIDIA is reportedly pressuring European retailers to focus on selling graphics processing units (GPUs) to video gamers, not cryptocurrency miners. As part of the alleged pressuring, NVIDIA has apparently asked stores to limit GPU sales to two units per customer. 

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NVIDIA: Focus on Gamers

With recent developments like Russia’s Sberbank buying up droves of GPUs for the purpose of cryptocurrency mining, it’s not hard to see why GPU prices have been skyrocketing over the past few months. As the crypto craze has blossomed, so has interest in the novel process of crypto mining — in turn causing major scarcity in GPU markets the world over.

The surging prices of GPUs have been a major source of pain for gamers, who commonly need the units in building customized gaming computers.

Now, if a new report from ComputerBase is true, popular GPU producer NVIDIA is sticking up for its intended customer base. That’s because NVIDIA is reportedly telling European retailers to de-emphasize sales to cryptocurrency miners and to focus on gamers instead.

NVIDIA
GPU mining is all the rage.

The suggested allotment going forward is allegedly two GPUs per customer.

It’s a somewhat curious move from a business perspective, however. One could reasonably surmise that the explosive potential of penetrating into the cryptocurrency mining industry should have NVIDIA eyeing its profit margins with spell-bound hope.

Even still, it comes as no surprise that the company is trying to be mindful of its increasingly dejected core customer base.

Retailers Have Final Say, Though

When it comes down to it, NVIDIA is powerless to prevent retailers in Europe from selling as many GPUs to miners as they like — or rather, can.

Some retailers may oblige the manufacturer, while others won’t be keen on stopping these sales that are bringing in premium prices for now.

At present, though, there’s no easy fix to keep both gamers and miners happy. Will this dynamic always remain? Surely not. But there’s no clear way forward for now. Profits are profits, and demand is demand. Markets will move how they will accordingly, and GPUs certainly aren’t immune to this.

What do you think? Is this alleged move by NVIDIA strange, or can you sympathize with their concerns? Let us know how you feel in the comments below. 


Images via NVIDIA, pingblockchain

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