A new report by Sabre Labs on emerging technology in travel explores the future of automation and authenticity, as well as blockchain — and how together they have potential to provide a travel experience free of friction, and one where the traveler is in control.
A Truly Personalized Travel Experience
From securing a cost-efficient and accurate itinerary to weaving through inconsistent and disperse security checkpoints, to reconciling traveler rewards and/or payments — it’s no stretch to say the experience is full of friction.
Now add data privacy and security laws, and we see why travel insiders are looking at the latest in technologies to provide answers to an industry that has struggled to keep up with the pace of technological development.
Sabre Labs is a research lab exploring the latest in technologies for Sabre Corporation, one of the world’s leading travel commerce providers. The new findings are part of its 2018 report on Emerging Technologies.
Sabre Corp believes technologies included in the report not only will reduce travel friction for consumers, but will have a major impact on the world economy over the next decade.
Phillip Likens, director of Sabre Labs, elaborated on the importance of staying technology-centric when it comes to building travel solutions:
“Even the simplest journey generates huge amounts of data. Collecting, indexing, and understanding that data – and how we apply that understanding to improve every traveler’s experience – is what will drive real innovation across the entire travel ecosystem.”
“Whether it is A.I. and machine learning to automate and optimize tasks, the counter-intuitive ability to deliver authentic experiences digitally or using new protocols (such as distributed ledgers) so a traveler can head to the airport and leave their wallet and ID at home – on purpose – tech is going to reshape the travel experience.”
Shared Oversight via the Blockchain
When it comes to blockchains implications on the travel industry, groups such as Accenture and the World Economic Forum have already begun to explore the benefits of digital identity.
With a digital identity, the blockchain can be used as a store of record where travelers provide digital verification or attestations to reduce cross-border travel friction, and provide a profile which can be accessed at any time by approved parties.
Sabre acknowledged how distributed ledger technologies such as blockchain remain youthful in practice. However they remained extremely optimistic on the potential it has to solve immediate pain points for travelers, and how it can be used in a variety of ways, such as using it as a secure record for IoT data to connect travelers in ways previously thought impossible.
Do you think citizens are more likely to hand over their personal data if it makes cross-border travel more secure and frictionless? Tell us what you think.
Images via Cisco, Pixabay