TNABC Miami 2018: Sidechains for Marketing Analysis With Breaux Walker of Kochava

February 1, 2018 by William Peaster 0 Comment 8276 Views

Marketing analytics firm Kochava already runs a private ledger, so they’re fascinated by the potential innovations that can be wrought through distributed ledger technologies. We sat down with Kochava’s Breaux Walker at TNABC to see how the company is reacting to the blocktech wave. 

Also read: NIST Has Already Amended Its Controversial Bitcoin Cash Fork Description

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Walker: ‘A Natural Evolution of What We’re Doing’

Kochava — which, among other things, handles mobile advertising analysis for powerhouses like Disney, ESPN, and Netflix — is looking at blockchain tech as a source of innovation for their business model.

Specifically, Breaux walked us through how Kochava’s working on sidechains “to really be customized, and we think optimized, for our industry, balancing centralization and decentralization and those types of needs with the practical needs of our industry.”

Want to hear more about how sidechains are being implemented in mainstream business today? Watch the whole interview to find out more.

Growth of the North American Bitcoin Conference

The North American Bitcoin Conference (TNABC) is regarded as the original major Bitcoin event in the USA, and possibly the world. Held annually in Miami every January since 2013, it staked that city’s claim as Bitcoin’s fun and business capital — growing from a few hundred bitcoin enthusiasts into a gathering of thousands, including several high-profile industry leaders. It’s a must-attend event on the blockchain calendar.

Produced by Dr. Moe Levin’s Keynote Events team, it now covers all disruptive blockchain technology issues — including smart contracts, ICOs, fintech, regulation and investment. TNABC also has international sister events, such as World Blockchain Forum in London.

Did you attend TNABC? Would you like to? Tell us all about it in the comments.

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